DESIGN UI & UX

WE MAKE COMPLEX FUNCTIONALITY SIMPLE, AND SIMPLE INTERFACES ENGAGING

CREATING THE BEST EXPERIENCES & SERVICES

Even the most powerful, comprehensive, and reliable software solutions can fall short of success without an intuitive design and a pleasant user experience. Micazook can help you walk that extra mile.

We design and build application interfaces that are clever, clean, gutsy, art-meets-science, polished, beautiful, original, avant garde, modern, smart, bold, simplified, definitely not boring, full-bodied, fun, delightful, original, stylish, refined and Brave.

HOW CAN WE HELP YOUR BUSINESS

WEB & E-COMMERCE UX
Responsive and adaptive websites Intranet, intranet, e-commerce, promo sites.
MOBILE DESIGN
Smartphone and tablet iOS, Android, Windows Phone.
WEB INTERFACE DESIGN
GUI guidelines compliance Heuristic principles.
USER INTERFACE DESIGN
Visual designs, Navigational schemas, Mini-interactions, Animation.
CORPORATE IDENTITY
Logo design, Branding guidelines.
USABILITY REVIEWS AND AUDITS
Information architecture audit Content inventory, sitemap analysis.

Responsive and adaptive websites Intranet, intranet, e-commerce, promo sites.

UI/UX DESIGN PRINCIPLES

Usability is part of our digital DNA. It's part of us as a team and we take it as our mission to ensure that your product is easy to use. With years of experience working with a variety of business domains and solution types, we have elaborated on core principles of UI design and implementation that enable us to perfectly combine solution usability and functionality with quality of implementation. We consistently assure the following UI / UX principals in every solution delivery:

Alignment of business and end-user needs
User effort optimization
Accessibility and ease-of-use
Consistency and ROI
User productivity and rapid completion time

WIREFRAMING AND PROTOTYPING

WIREFRAMES MOCKUPS CLICKABLE PROTOTYPES PROOF-OF-CONCEPT
WireFrames
We use best practices in wire-framing as a basic technique to reduce the cost and risk involved in developing complex interactive systems. We follow a rapid iterative refinement approach, acquiring essential feedback early in the process and bringing focus to objectives, scenarios and intended functionality with increasing levels of fidelity.
Mockups
Our graphic designers start the iterative process of mocking-up visual page designs to finally come up with thoughtfully conceived, beautifully executed user interfaces that truly work.

At this stage, mood-boards with examples of colour palettes, texture and typography are utilized to define customer's aesthetics preferences and design directions.
Clickable Prototypes
We utilise clickable prototypes to enable users to quickly test simple or complex elements and behaviours, interacting with the prototype as they would with the actual product.

Requiring little time and effort, these prototypes allow for identifying opportunities for improvement, driving adoption, productivity, user satisfaction and profitability of the final solution.
Proof-of-Concept
A proof-of-concept (POC) touches on all levels of the system implementation, requiring, besides UI prototyping, engagement of software engineers for development of a specific slice of functionality.

Our teams produce POCs rapidly and efficiently, providing our customers with alpha products for evaluation and validation with all stakeholders prior to hand off for production development.
WireFrames
We use best practices in wire-framing as a basic technique to reduce the cost and risk involved in developing complex interactive systems. We follow a rapid iterative refinement approach, acquiring essential feedback early in the process and bringing focus to objectives, scenarios and intended functionality with increasing levels of fidelity.

CROSS FUNCTIONAL TEAMS

Our UI / UX designers work in close collaboration with developers, usability testers, business analysts and product managers integrating solution design into broader development tasks and processes to get an all round view of your project.

GRAPHIC DESIGNER

Crafts sleek, professional, aesthetically appealing designs in line with design guidelines and with implementation feasibility in mind.

BUSINESS ANALYST

–°reates the foundation for successful user experiences through thorough research, feedback examination and analysis of use cases and business objectives.

SYSTEM ARCHITECT

Determines the way people will navigate and use the content through conceptual modeling, information system design, navigation and interaction scenario design.

GRAPHIC DESIGNER

Crafts sleek, professional, aesthetically appealing designs in line with design guidelines and with implementation feasibility in mind.

SOFTWARE ENGINEER

Puts to work compelling presentation layers to websites, native and cross-platform mobile solutions and complex architecture portal systems.

QA ENGINEER

Ensures usability goals are met, and the delivered solution produces a cohesive, predictable, and desirable effect on the target audience.